Facebook is the most popular social networking site at present. Facebook’s main earnings source is advertising as Facebook dose not manufacture mobile handset or had its own operating system but Facebook has got billions of monthly active users.
Facebook Released Q1 2013 Earning, the quarter just ended on 31st March 2013. Total $1.46 billion revenue in the first quarter of 2013 from last year’s same quarter’s $1.06 billion, this is 38% increase. Most of it or almost 30% which is about $375 million came from mobile advertising. This is a nice steady go for Facebook as it is increasing slowly and strong. Revenue from advertising was $1.25 billion which is 85% of total revenue and 43% increase from last year’s same quarter.
Facebook had 665 million average daily active users (DAUs) and 1.11 billion monthly active users (MAUs) which is an increase of respectively 26% and 23% year-over-year increase. On Facebook’s mobile platform they are watching a fast increase of mobile monthly active users, 751 million an increase of 54% year-over-year. Fast increase of mobile users credit can go to Facebook Home app which they recently released.
With Facebook’s revenue increase its expenses increased as well at 60% from last year. Facebook is saying it is because infrastructure expense and increased headcount. Of course Facebook is expanding and trying to keep the users busy with activities.
The investors are not that much happy with the release of Facebook’s Q1 2013 earning. They expected that Facebook will do more. But this is not bad Facebook, they did really well.