Get a free SSL certificate to encrypt your site and serve via https://. SSL Certificates are becoming an important part for a website. This is very important for e-commerce websites, and the sites that uses user data. If the connection between server and user not secured, data may be compromised. Someone can hack in the middle. Google see HTTPS as a ranking signal for website. Even if you are not selling anything, you don’t have an e-commerce site, still serving your site with HTTPS default will do good for ranking.
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